Benefits of Texting
Job Seekers Constantly Searching on Smartphone
Over 63 percent of adult smartphone users have used that device to research new jobs. Since job seekers have gone mobile, it’s natural that recruiters should, as well.
The texts recruiters send out are the perfect chance to get candidates all the information they need in one place, which makes employer branding easier.
It’s Easy to Answer Text Messages
A job candidate may not have the privacy they need to check their personal email throughout the day when they are still working. Looking at text messages during work on a smartphone is a different story. If you have questions for a potential job recruit or you want to set up an interview, you will get a quick answer by sending a question by text message. You may have to wait until the end of the business day to get a response if the recruit is employed and you are sending out an email or scheduling a phone call.
What About Email?
People Associate Email with Spam
There’s a reason why most email servers have a separate folder for spam. Suspicious emails from unfamiliar people are looked up on as a scam, especially when asking for personal information.
Emails from traditional recruiting or staffing firms only have an open rate of 20 percent, according to a report from Mailchimp.
Text messages, however, have yet to be taken over by spam. When people receive a text, they know there’s a very good chance the message is specifically for them. And that’s why TextRecruit messages have a 100 percent open rate and so far in 2018, a 34 percent response rate. When job seekers receive the text, they instantly see that it contains information relevant to them and their career.